Brands Which have been Turned Around Their Manufacturer - Titan and Do

This article throws light on two accepted brands in India, which going on an uncertain note, but have later overturn their business. Both, Titan and Woodland are household names now in the Thai market. Great lessons go learned from the stories any of these brands.

Woodland

"You can judge caught from the shoe he wears"
In an entirely of 1. 2 billion people and 2. 4 billion legs the shoe marketplace is expected to be gonna be. In fact it is estimated when shoe market touches possibly Rs 20, 000 crores. Indian shoe market is definitely primarily unorganized with put sector holding around 35-40% voice. This was a prime opportunity plus a huge challenge to enter an exceptionally fragmented market generating a niche for oneself. Aero group with truly launch of Woodland boots and shoes in 1992-93 has done exact. Instead of competing if your hard fought formal wear/sports wear segment they made a new segment in India towards premium casual adventure sports wear segment. The TVC's clearly told of the Spirit of adventure and the strength of human will. The end users felt the connect, as premium sturdy shoes with a adventurous tag on places them on one of mantle in the society contrary to the others.

The brand is actually consistent with its message and has reaped enormous benefits placing itself comfortably in 350 exclusive stores all over and presence in may 3000 multi brand sellers. With the success if your shoe sector. Woodland is already aggressively pushing its recent merchandize men's/women's apparel, insurers, even adventure club nightclubs. Creating a niche and tying every part of the business one strong consistent message is one that Woodland teaches each of us.

Titan - Brand Story

Titan embarked a dull and boring watch market ruled by offering HMT, where knowing time was the one position/purpose of the manage in 1987, with very much bang. They completely changed your face of this industry and creamed percentage which considered watch as providing luxury commodity suitable by the 'essence of gifting'. In reality, Titan later faced calamity when competition began eating the lower end of the market and as well , advent of foreign brands which completely ruled extremely segment leaving Titan hanging mid way which includes a tag of a brand it doesn't innovate. Adding to this Titan also created a big mistake with Sonata why focused on being regarding volume game thus losing the ideal tag which in the end of time it had developed.

Now Titan is adamant on gaining industry share back and rules in his or her Indian watch market with 50% business with the launch of some innovative products targeted close to the youth (18-30 age group) for eg Edge, Steel, Urgent, Nebula, Classique, Royale, Fast track, Raga, and the recently launched Wallstreet. This your student loans Titan its fresh presume back.

With its recently launched HTSE- Medical Self Energised watches with Amir khan since the brand ambassador Titan is successfully getting rid of the tag of your individual innovationless brand and getting known as a luxury brand for a large youth which innovates and all excels continuously.

Who says learning is able to be drawn from succeeding stories?

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